Program Overview*

Understand the concept of external intelligence and how it affects firm success, including external information sources.  Supply chain concepts are explored within the context of small and medium-sized firms.  Topics include target market positioning and assessment of industry competitors, relationship management, lean supply chain, market trends and changes, and financial implications of supply chain decisions.

As firms search for their next source of competitive advantage, they are increasingly focusing on a concept called supply chain management (SCM).  SCM involves the two-way movement and coordination of materials, services, information, and funds within and between firms.  As competition becomes less between firms and more between supply chains, those firms that fail to endorse a supply chain orientation risk a competitive disadvantage compared with firms that truly understand how to synchronize, coordinate, simplify, and leverage their supply chain.

Who Attends

Supply Chain and logistics managers, current and future company leaders

Impact & Benefits

  • Understand the concepts of a supply chain and supply chain management
  • Recognize the four pillars of supply chain excellence
  • Learn the importance of managing supply chain trade-offs, risks, and relationships
  • Understand the trends and changes affecting supply chains, how financial performance and supply chain performance are linked, and how to create a lean supply chain.


Robert Trent, Ph.D.