Program Overview

For many companies, supply chain management has become an important element of strategic advantage.  However, to achieve a strategic advantage requires effective design and integration of multiple elements within the supply chain.  In this course, we will use the Links Simulation to gain hands-on experience with the cross-functional impact of supply chain decision-making.  The focus will be on using Logistics and Transportation principles to improve the functioning of company in a competitive marketplace.  This simulation will provide a rich learning experience and give you experience (1) analyzing complex data, (2) evaluating the costs and benefits of cross-functional trade-offs, (3) making critical supply chain decisions, (4) evaluating the consequences of those decisions, and (5) working to continuously improve based on experience.    

Who Attends

Executives who are interested in developing the capability to achieve competitive advantage through strategic design of the supply chain and effective integration of functional elements in support of corporate strategy and in response to competitive realities and market requirements.

Impact & Benefits

  • To help executives relate competitive strategy to elements of supply chain design and management.
  • To develop an understanding of the elements of design critical to positioning the supply chain to achieve competitive advantage. 
  • To give executives the capability to identify supply chain cost and revenue drivers, and design customer fulfillment strategies to optimize financial performance.
  • To understand the impact of globalization, cost elements, and management issues in a global supply chain environment.
  • To examine the importance of inter-firm relationships in achieving competitive advantage through supply chain activities and processes.
  • To understand the contribution of strategic sourcing to the competitive advantage of the firm, and requirements for achieving strategic advantage through supply management.


Zach Zacharia