Program Overview

With limited budgets, time, and resources available, it’s important to determine the best course of action to ensure you and your team has a cohesive marketing and sales strategy.

Explore the latest marketing and sales strategies to capture new business and increase repeat business from current customers.  Attendees learn a variety of tools and analyze which tool really works for each unique situation? Participants learn to effectively differentiate their products and solutions in today's hyper competitive and price-driven market. 

Participants understand how to hire, coach & manage top performing sales and marketing professionals and to manage their behaviors to ensure accountability for results in sales at higher margins.  They also learn how to reinforce your company’s value so that a customer can’t imagine doing business with anyone else.

Who Attends

Current and future selling team managers and team members. 

Impact & Benefits

  • Understand why customers buy (and it’s rarely the lowest price).
  • Learn lead generation activities for new business development.
  • Learn how to strategically align your organization with your customers.
  • Shorten the sales cycle to close more business.

Faculty

Paul Cherry