Introduction to Business Analytics: From Data to Insights

This program is available as part of our Executive Certificate in Management and Leadership.

Program Dates: June14, 2024 from 8:30 AM - 4:30 PM 
Delivery: In-Person at Lehigh University
Program Cost: $1,195 (Includes meals)

Private Delivery Available: If you have a group of 15 or more, please contact us at execed@lehigh.edu to arrange for a private offering of this program! This program is available in 2 formats: live online or in-person. 

Program Overview

Unlock the power of data and improve your decision-making in just one day! Our immersive program is designed to give managers a high-level overview of the applications of data analytics, empowering participants to leverage data to make key strategic business decisions. Discover the secrets to harnessing data's full potential as we delve into its sources, quality, and real-world applications. We’ll also explore popular data analytic tools that participants can add to their toolkits. Discuss real-world examples of successful and unsuccessful data analyses, learn to align data analytics with your organizational objectives, and discover how to build a data-driven culture. (No previous programming or experience with data analytics tools is required.)

Impacts & Benefits

• Understand the role of managers in harnessing data
• Identify ways to source data
• Ensure data quality and integrity
• Recognize different data analytic techniques and tools
• Apply an understanding of data analytics to make informed business decisions
• Analyze fair and unbiased use of data
• Understand ethical dilemmas and solutions in data analytics

Who Should Attend?

Those who are looking to increase their knowledge of data analytics in general and those seeking to understand how analytics can enhance performance within their specific functional domain, drive business impact, and advance their professional growth.

Faculty

Catherine Ridings, Ph.D., is Professor Emeritus in Lehigh University's College of Business, where she taught for 23 years. During her tenure at Lehigh she was the Director of the Undergraduate Business Information Systems program (2006-2013) and the interim department chair of the Decision and Technology Analytics department. She delivered graduate and undergraduate courses in Java programming, Artificial Intelligence, and Database Management.

Her primary research interest is virtual communities, including social networks, social capital, trust, knowledge management and electronic commerce in this context. She also has secondary research interests in technology adoption and acceptance. She is the recipient of Lehigh's Robert and Christine Staub Faculty Excellence Award (2020) and Lehigh's Deming Lewis Faculty Award (2023).