Education

Lehigh University, B.S. in Industrial Engineering
Harvard Business School, Harvard University, M.B.A.
 
Deirdre is a seasoned marketing and communications professional who has led marketing initiatives and teams in both the for-profit and non-profit realms. In her roles, she has contributed to organization-wide growth through new product development, promotions planning, lead generation, and partnerships. Her experience at Pepsi-Cola offered the opportunity to develop brand strategies and apply the full marketing mix as part of a best-in-class consumer products organization. In her recent role heading up marketing at non-profit RENEW International, she applied digital approaches including social media, search marketing, video storytelling, and marketing/sales automation platforms. 
 
Deirdre has a deep commitment to and interest in the non-profit sector. In addition to her professional work within a social enterprise, she continues to serve on volunteer boards and provides pro bono consulting to organizations to develop mission-driven marketing outreach. 
 
Deirdre is enthusiastic about bringing her practical experience and insights to Lehigh students within the classroom and through mentoring. 

PROFESSIONAL EXPERIENCE

RENEW INTERNATIONAL (not-for profit training/consulting)

Head of Marketing & Communications/Chief Marketing Officer

  • New service/product development
  • Digital marketing
  • Media relations/PR
  • Constituent lead generation

THE PEPSI-COLA COMPANY (consumer beverages)

  • Senior Brand Strategist: Allied Brand Partnerships/Flavor Brands
  • Brand Manager: Diet Pepsi
  • Retail Strategist: National Account Sales
  • Promotions Manager: National Promotions
  • Assistant Promotions Manager: Pepsi Bottling Group