Professors

David Griffith

David A. Griffith

Research interests: Global Marketing Strategy, Inter-organizational Governance, Marketing Analytics, Innovation
Siva

K. Sivakumar

Research interests: Globalization, Innovation, Pricing, Services, Supply Chains

Associate Professors

Ravi Chitturi

Ravi Chitturi

Research interests: Emotional Designs, Creativity, Customer Delight, Process of Innovation, Brand Strategy
Bacy Dong, Associate Professor of Marketing

Beibei Dong

Research interests: Services marketing, International marketing
Nevena Koukova

Nevena T. Koukova

Research interests: Pricing, Digital products, Consumer decision making
James Maskulka

James M. Maskulka

Research interests: Marketing Strategy, Brand Strategy, Media Effectiveness

Assistant Professors

Keith Botner

Keith Botner

Research interests: Marketing Decision Making, Consumer Judgment & Decision Making, Behavioral Economics, Message...
Taewan Kim

Taewan Kim

Research interests: New product development, Product concept demonstration, Inter-temporal pricing, Product line design...
Ju-Yeon Lee

Ju-Yeon Lee

Research interests: Marketing Strategy, Customer-Centric Organization, Structural Marketing, Marketing Channel...
Marina Puzakova

Marina Puzakova

Research interests: Branding positioning strategies; brand inference; anthropomorphization, Negative brand performance...
Rebecca Wang, Assistant Professor of Marketing

Rebecca J. H. Wang

Research interests: Mobile Marketing and Omni-channel Strategies, Customer Relationship Management, Social and New...

Professors of Practice