Ju-Yeon Lee, Ph.D., holds the Alison and Norman H. Axelrod '74 Summer Research Fellowship


Yonsei University, South Korea, B.B.A.
University of Washington, M.S.B.A.
University of Washington, Ph.D.

Research Interests

Marketing Strategy
Customer-Centric Organization
Structural Marketing
Marketing Channel Strategies
Quantitative Empirical Modeling

Ju-Yeon Lee is an Assistant Professor of Marketing at Lehigh University and an affiliated researcher of the Center of Sales and Marketing Strategy at the University of Washington. She received her Ph.D. in marketing from the University of Washington, where she was the recipient of the Evert McCabe Endowed Fellowship.

She is interested in how customer-centric organizational design elements (or designing a firm's structure, leadership, culture, systems/processes, and metrics around customers) affect marketing and financial outcomes. In particular, she investigates how a firm’s use of organizational structure achieves various marketing objectives. She is also interested in online marketing channel strategies.

Her research is published or forthcoming in premier journals including Marketing Science, Harvard Business Review, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. She currently serves as an Editorial Review Board Member on the Journal of the Academy of Marketing Science.

She teaches marketing analytics at both undergraduate and graduate levels, and principles of marketing at the undergraduate level. Her teaching interests are in marketing analytics, marketing strategy, data-driven marketing, and marketing research.