Education

Korea University, B.A.
Stanford University, M.S.
University of North Carolina at Chapel Hill, M.S.
Syracuse University, Ph.D.

Research Interests

New product development
Product concept demonstration
Inter-temporal pricing
Product line design
Game Theory

Taewan Kim joined the Department of Marketing in the College of Business and Economics at Lehigh University in July 2013 as an Assistant Professor of Marketing. Prior to joining Lehigh, Taewan earned his Ph.D. in Marketing from Syracuse University. He earned a master’s degree in Statistics from Stanford University, a master’s degree in Economics from the University of North Carolina at Chapel Hill, and a bachelor’s degree in Economics from Korea University.

Professor Kim is interested in quantitative modeling in marketing. His current research interests include practice of product concept demonstrations in auto shows, inter-temporal pricing strategy, motion picture marketing. Dr. Kim has published articles at Journal of Marketing, and Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology. His teaching interests are in Online/Mobile Marketing, Marketing Analytics, Marketing Research, Principles of Marketing. He was the recipient of the Earl V. Snyder Innovation Management Center Research Grant for his dissertation and was selected as Product Development Management Association (PDMA) Doctoral Consortium Fellow.

Publications

  • Kim, Taewan, Tridib Mazumdar, (2016), “Product Concept Demonstrations in Tradeshows and Firm Value,” Journal of Marketing, 80(4), 90-108.
  • Taewan Kim, Sang-Uk Jung, Son Dong Hyun (2016), “Influence of Star Power on Movie Revenue,” Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology, 2(2), 433-442.

Working Papers

  • “Inter-temporal Pricing Strategy with Product Concept Demonstration" with Eunkyu Lee, revising for the submission at the Marketing Science.
  • “Concept Design and Firm Value" with Ravi Chitturi, writing for the submission at the Journal of Marketing Research.
  • “Strategic Product Line Design with Product Concept Demonstration" with Ji-Hung Choi, and Eunkyu Lee writing for the submission at the Marketing Science
  • “An Analysis of Menus of Multi-Part Tariffs" with Ji-Hung Choi, revising for the submission at the Marketing Science.
  • “Monopolistically Competing Retailers Store Brand Decisions under a Common National Brand Manufacturer" with Ji-Hung Choi and Sang-Uk Jung, revising for the submission.