All College of Business and Economics students must complete the Core Curriculum, as well as the requirements for their major area of study.

Marketing

Required for all Business Majors

  • MKT 111: Principles of Marketing

Required for all Marketing Majors

  • MKT 311: Consumer Behavior
  • MKT 312: Marketing Research
  • MKT 387: Marketing Strategy

Marketing Electives

Three courses or nine credits are required for marketing majors.

  • MKT 313: Advertising & Sales Promotion Strategy
  • MKT 314: Digital & Social Media
  • MKT 319: Development & Marketing of New Products
  • MKT 320: Global Marketing
  • MKT 325: Consumer Insights through Data Analysis
  • MKT 326: Marketing Analytics in a Digital Space
  • MKT 327: Retail Marketing
  • MKT 330: Professional Selling
  • MKT 332: Sales Management
  • MKT 347: Strategic Brand Management
  • MKT 366: Services Retailing & Marketing
  • MKT 371: Directed Readings
  • MKT 372: Special Topics

For full descriptions of these courses, link to catalog.

For "Career Tracks: A Guide for Selecting Careers in Marketing," click here.

For answers to frequently asked questions (FAQs), click here.