Master of Business Administration

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Concentrations

The Lehigh MBA program offers a variety of concentration areas and certificate options. A concentration does not need to be declared at the time of application. In fact, many students earn an MBA without an area of concentration, which allows them to take elective coursework from a wide range of topics.

  • Corporate Entrepreneurship
  • Finance
  • International Business
  • Marketing
  • Project Management
  • Supply Chain Management

Corporate Entrepreneurship [VENTURESeries]

New venture creation is analyzed and dissected from the perspective of the established or developing company . These entities are committed to building new commercial enterprises to grow and remain competitive. How an organization can enhance its capability to market, organize, execute, integrate, and invest in new ventures is a constantly recurring theme in Lehigh's VENTURESeries entrepreneurship concentration. The concentration consists of six required courses plus the completion of six additional credit hours for a total of 12 credit hours.

Required courses:

  • GBEN 403 Anatomy of Entrepreneurship: Start-Ups & Established Companies
  • GBEN 404 Market Opportunity: Targeting Strategies & Selling Tactics
  • GBEN 406 Performing a Business Enterprise Audit: Developing an Industry Perspective
  • GBEN 408 The New Venture Organization: Management, Design & Governance
  • GBEN 409 Financial Forecasting: Developing Pro Forma
  • GBEN 410 Financing Start-ups: Seeking Outside Venture Capital


Six credits from the following to complete the concentration:

  • GBEN 401 The Business Plan I: Strategic Considerations
  • GBEN 402 The Business Plan II: Operating Strategies & Implementation
  • GBEN 405 Intellectual Property: Management & Valuation
  • GBEN 407 Process & Infrastructure: Creating Production & Delivery
  • GBEN 411 Establishing Credit Facilities: Asset-Based & Cash Flow Financing
  • GBEN 412 Developing Exit Strategies: Concepts & Approaches
  • GBEN 413 Integrative Experience/New Venture Internship


For course descriptions, please click here.

Finance

In the era of a growing competitive and ever-changing global economy, the finance discipline has become increasingly important and complex. This has led to an expansion of career opportunities within corporations, investment firms, and financial institutions worldwide. The finance concentration examines corporate financial management internally and externally through analysis of a company’s financial health, its effects on the stock market valuation, and the return on its investments. Successful completion of 12 credits is required for the concentration.

Required courses:

  • GBUS 419 Financial Management
  • GBUS 420 Investments

 You may choose two of the following three courses:

  • GBUS 424 Advanced Topics in Financial Management
  • GBUS 426 Financial Markets & Institutions
  • GBUS 473 International Financial Management

International Business

As global markets expand and become more dependent on one another, doing business internationally requires in-depth knowledge of foreign economies, customs, culture, and currencies. This concentration explores the broad issues associated with multinational and international companies, including opportunity, risk, legal issues, and marketing.

  • GBUS 473 International Financial Management (required)
  • GBUS 475 Global Marketing Strategies (required)
  • GBUS 492 Global Business European Practices
  • GBUS 492 International Immersion Programs: Greece, Chile/Argentina, China, and/or the United Kingdom (student blog: lehighmbaglobal.com)

Marketing

The importance of the marketing function is recognized by all sizes and types of organizations. Focusing on the creation of superior customer value and sustainable competitive advantage from an integrative perspective, the marketing concentration addresses a wide range of issues from global strategies to branding methods and is designed to be flexible in order to meet traditional and non-traditional marketing positions and situations. This concentration is comprised of 12 credits from approved courses.

  • GBUS 460 Strategic Marketing Management
  • GBUS 465 Creating Breakthrough Innovations
  • GBUS 466 Marketing Research and Analysis
  • GBUS 470 Marketing Communications Strategies
  • GBUS 471 Strategic Brand Management
  • GBUS 475 Global Marketing Strategies
  • GBUS 496 Marketing Analytics
  • GBUS 492 Sales Management

Project Management

Organization, leadership, vision, scope—for those leading projects, these skills and traits are critical for the successful completion of the job at hand. A true project manager must possess strong management skills as well as process skills. The Lehigh University Project Management concentration program is designed and developed for individuals with educational or professional experience in a variety of industries and disciplines. The Project Management certificate program has been approved by the Project Management Institute as a Registered Education Provider [R.E. P.]. This program is an eleven-month, 12-credit, and cohort based. 

  • PMGT 401 Course Framework and Project Leader Assessment
  • PMGT 402 Skills and Abilities for Effective Leadership of Teams
  • PMGT 403 Initiating the Project and Planning Scope and Schedule
  • PMGT 404 Planning Resources, Communication, Quality and Risk Management
  • PMGT 405 Project Leader Communications Expertise and Evaluating Team Performance
  • PMGT 406 Implementing and Managing Projects
  • PMGT 407 Controlling Performance and Assessing Outcomes
  • PMGT 408 Problem Solving, Decision-Making, and Ethics

Supply Chain Management

Through in-depth study of an organization’s value chain, the Supply Chain Management concentration demonstrates how these activities are linked both internally and externally. In a creative, hands-on environment that uses case studies and industry experts, students explore the multiple factors that have impact on a company’s supply chain. Successful completion of nine credits is required for the Supply Chain concentration. The Supply Chain concentration is available online. 

  • GBUS 450 Strategic Supply Management
  • GBUS 453 Transportation and Logistics Management
  • GBUS 432 Demand and Supply Chain Planning