Learn more about activities offered through Lehigh University's College of Business and Economics Department of Marketing.
Lehigh University Marketing Club
Founded in December 2001, the Lehigh University Marketing Club has a mission of educating the Lehigh University community in the field of marketing. Through speakers, field trips, and other club activities, the Marketing Club strives to maintain an active presence at the University. With over 40 members, the Marketing Club is one of the largest organizations in the business school. In 2014 the Lehigh University Marketing Club became an official collegiate chapter of the American Marketing Association. Stay connected with the Lehigh University Marketing Club through Facebook!
Bridging Theory and Practice
The Department of Marketing offers marketing students the opportunity to gain ‘real’ world marketing experience. Externship opportunities allow students to apply their marketing knowledge gained within the curriculum and develop their marketing skills within the context of a partnering business. The following are a sample of the many companies we have worked with over the years. Learn more.
Lambda Mu Sigma
Lambda Mu Sigma is a marketing honorary society, founded at Lehigh University on November 5, 1940. Induction is by invitation-only. Students can only be considered for membership into Lambda Mu Sigma after they have completed a minimum of 9 credits of Lehigh University CBE Marketing Coursework. Potential inductees are evaluated based upon a combination of academic excellence (an overall cumulative grade point average of the minimum of 3.5 on a 4.0 grade scale) and engagement in, and contributions to, the marketing educational program and student experience at Lehigh University. Lambda Mu Sigma members are acknowledged academics leaders among their peers. Learn more.
Summer Reading List for Marketing Leaders
The faculty of the Department of Marketing recommend two of their favorite marketing books as part of our "Summer Reading List for Marketing Leaders." These books are best-sellers and new thought-provokers. We would encourage you to add the following books to your list of summer activities. Learn more.
New York City Corporate Visits
The Department of Marketing at Lehigh University New York City Corporate Visits are aimed to allow students an opportunity to gain a respect for a variety of marketing positions across industries. Beginning in 2014, marketing students have been given an annual opportunity to engage and interact with marketing executives at leading firms in New York City. The Department of Marketing NYC Corporate Visits are generously supported by our Lehigh alumni. Learn more.
For more information on the Department of Marketing Activities, please contact the Department of Marketing coordinator at 610.758.4743.