Humanizing a brand can be a highly successful marketing strategy—unless you're targeting people who want to express their own uniqueness.
Science has long concluded there is no link between vaccines and autism. So why do some people refuse to believe it? Confirmatory bias helps explain.
Does having an independent company board really help protect against misconduct and corruption? The first large-scale study done from a global perspective offers a qualified yes.
Over the past century, the benefits of globalization do not happen quickly in developing nations. But they do eventually happen, history shows us.
Watch this insightful and candid interview with Wendell Weeks ’81, the CEO of Corning Incorporated. Having spent over 28 years at Corning, Mr. Weeks is known for his distinct focus on innovation and client-centric product design.
Our second episode features visionary CEO and Lehigh University alum, Sanjay Shah, who recently committed a $5 million gift to Lehigh to elevate Executive Education at Lehigh University's College of Business and Economics.
Our first episode with renowned financier and Lehigh University alum Mr. Joseph Perella focuses on his successful career on Wall Street and what valuable advice he received from both managers and employees along the way.