Welcome to the world of co-creation, where customers are no longer a passive audience, but active co-producers who are defining and refining a brand’s value proposition.
Humanizing a brand can be a highly successful marketing strategy—unless you're targeting people who want to express their own uniqueness.
In the fashion world, ugly has somehow become a signal of taste, of the good life, of luxury and prestige. New research helps explain why.
Virtual work success is predicated on planning and intention, and this is especially true when it comes to virtual meetings. Here are some tips to make your conference call meetings a virtual success.
Thinking about working from home? Here are the main pros and cons to consider before you broach the idea with your boss.
Research shows that companies that think a killer mobile app is the sole key to success in online shopping are likely to come up short when their customers check out.
Research—and the Ghostbusters movie—have shown that while humanized brand characters can create strong emotional bonds between consumers and products, they can cause an even stronger backlash when things go wrong.