Professors

Siva

K. Sivakumar

Research interests: Globalization, Innovation, Pricing, Services, Supply Chains

Associate Professors

Ravi Chitturi

Ravi Chitturi

Research interests: Emotional Designs, Creativity, Customer Delight, Process of Innovation, Brand Strategy
Bacy Dong, Associate Professor of Marketing

Beibei Dong

Research interests: Services marketing, International marketing
Nevena Koukova

Nevena T. Koukova

Research interests: Pricing, Digital products, Consumer decision making
James Maskulka

James M. Maskulka

Research interests: Marketing Strategy, Value Co-Creation, Brand Strategy, Media Effectiveness
Marina Puzakova

Marina Puzakova

Research interests: Branding positioning strategies; brand inference; anthropomorphization, Negative brand performance...

Assistant Professors

Ludovica Cesareo

Ludovica Cesareo

Research interests: Luxury and luxury counterfeit goods: emotional and cognitive antecedents; attitudes; and marketing...
Yoonju Han

Yoonju Han

Research interests: In-store shopping behavior, Sales promotion, Customer Relationship Management, Eye and Video-...
Rebecca Wang, Assistant Professor of Marketing

Rebecca J. H. Wang

Research interests: Mobile Marketing and Omni-channel Strategies, Customer Relationship Management, Social and New...

Professors of Practice

Steven Savino

Steven L. Savino

Practice Areas: Brand Management, Positioning Strategy, Advertising & Media, Promotions, Special Events Marketing,...