David A. Griffith, Ph.D., holds the Iacocca Chair; Chair of the Department of Marketing


University of Akron, B.S.B.A.
Kent State University, M.B.A.
Kent State University, Ph.D.

Research Interests

Global Marketing Strategy
Inter-organizational Governance
Marketing Analytics

David A. Griffith is the Iacocca Chair, Professor of Marketing and Chair of the Department of Marketing. He joined the faculty of the College of Business and Economics at Lehigh University in July of 2012. Prior to joining Lehigh, David served as the John William Byington Endowed Chair in Global Marketing and Professor of Marketing at the Eli Broad Graduate School of Management at Michigan State University, where he also served as Director of the Ph.D. Program. He has also served on the faculty of the University of Hawai'i at Manoa, the Japan-America Institute of Management Science, Wirtschaftsuniversität Wien, and University of Oklahoma.

David earned his B.S.B.A. with honors, in finance from the University of Akron. Prior to obtaining his M.B.A. in general management from Kent State University, David worked for Paine Webber and Company Securities as a corporate intern and then as a technical and fundamental analyst. Next, he worked for Hampton Pension Services as a pension plan consultant and administrator where he was responsible for the administration and qualification of more than 75 defined contribution plans, developed and maintained client relationships and supervised and trained employees in areas of pension administration and trust accounting. David then returned to academia and earned his Ph.D. in marketing, with a specialization in international business, from Kent State University.

David is recognized as a leading scholar in marketing strategy, with specialized knowledge of inter-firm governance strategy, global marketing and innovation. He has contributed over 100 refereed journal articles to the scholarly literature. His research has been published in numerous leading academic journals including the Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, Journal of Operations Management, and the Journal of Retailing. In 2015 he received the Hans B. Thorelli Award from the American Marketing Association for significant long term-contributions to International Marketing Theory and Practice and in 2014 he received the Carl & Ingeborg Beidelman Research Award in Business & Economics from Lehigh University. He served as the Editor-in-Chief (2008-2013) of the American Marketing Association's Journal of International Marketing, and currently serves on numerous journal editorial review boards, and as a member of the Board of Directors of the AMA Global Marketing Special Interest Group. David was appointed to the American Marketing Association's Academic Council (2014-2017), which advocates for the academic membership of the AMA, has stewardship of major events in the discipline, and spearheads numerous thought leadership and developmental events for doctoral students and marketing faculty.

David's teaching interests are in marketing analytics, quantitative marketing, marketing strategy, global marketing and innovation. David's teaching efforts have been recognized via numerous teaching awards, including the John D. and Dortha J. Withrow Teacher-Scholar Award (Michigan State University), Dennis Ching Teaching Excellence Award (University of Hawai'i at Manoa), University of Oklahoma Associates Teaching Fellow, Outstanding Professor (University of Oklahoma), Excellence in Leadership (University of Oklahoma), Excellence in Teaching Award (Kent State University), and Outstanding Marketing Ph.D. Teaching Award (Kent State University).


  • Griffith, David A., Jessica J. Hoppner, Hannah S. Lee and Tobias Schoenherr (2017), “The Influence of the Structure of Interdependence on the Response to Inequity in Buyer-Supplier Relationships,” Journal of Marketing Research, 54(1), 124-137.
  • Dean, Tereza, David A. Griffith and Roger J. Calantone (2016), “New Product Creativity: Understanding Contract Specificity in New Product Introductions,” Journal of Marketing, 80 (2), 39-58.
  • Dahlquist, Steven H. and David A. Griffith (2014), “Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior,” Journal of Marketing, 78(4), 59-79.
  • Seggie, Steven H., David A. Griffith and Sandy D. Jap (2013), "Passive and Active Opportunism in Interorganizational Exchange," Journal of Marketing, 77(6), 73-90.
  • Hoppner, Jessica J. and David A. Griffith (2011), "The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior," Journal of Marketing Research, 48(5), 920-928.
  • Kim, Stephen K., Richard G. McFarland, Soongi Kwon, Sanggi Shon and David A. Griffith (2011), "Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework," Journal of Marketing Research, 48(3), 603-616.
  • Rubera, Gaia, Andrea Ordanini and David A. Griffith (2011), "Incorporating Cultural Values for Understanding the Influence of Perceived Product Creativity on Intention to Buy: An Examination in Italy and the U.S.," Journal of International Business Studies, 42(4), 459-476.
  • Cui, Anna Shaojie, Roger J. Calantone and David A. Griffith (2011), "Strategic Change and Termination of Inter-firm Partnerships," Strategic Management Journal, 32 (4), 402-423.
  • Zhang, Chun, John W. Henke, Jr., and David A. Griffith (2009), "Do Buyer Cooperative Actions Matter Under Conditions of Relational Stress? Evidence from Japanese and U.S. Assemblers in the U.S. Automotive Industry," Journal of Operations Management, 27(6). 479-494.
  • Narasimhan, Ram, Anand Nair, David A. Griffith, Jan Stentoft Arlbjørn and Elliot Bendoly (2009), "Lock-in Situations in Supply Chains: Exploring Strategies under a Social Exchange Theory-Economic Modeling Joint Approach," Journal of Operations Management, 27(5), 375-389.
  • Seggie, Steven H. and David A. Griffith (2009), "What Does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals," Journal of Marketing, 73(1), 122-132.
  • Griffith, David A., S. Tamer Cavusgil and Shichun Xu (2008), "Emerging Themes in International Business Research," Journal of International Business Studies, 36(7), 1220-1235.
  • Hult, G. Tomas M., David J. Ketchen, Jr., David A. Griffith, Brian R. Chabowski, Mary K. Hoffman, Bernadine Johnson Dykes, Wesley A. Pollitte and S. Tamer Cavusgil (2008), "An Assessment of the Measurement of Performance in International Business Research," Journal of International Business Studies, 39(6), 1064-1080.
  • Hult, G. Tomas M., David J. Ketchen, Jr., David A. Griffith, Carol A. Finnegan, Tracy Lee Gonzales-Padron, Nukhet Harmancioglu, Ying Huang, M. Berk Talay and S. Tamer Cavusgil (2008), "Data Equivalency in Cross-Cultural International Business Research: An Assessment and Guidelines," Journal of International Business Studies, 39(6), 1027-1044.
  • Lages, Luis Filipe, Sandy Jap and David A. Griffith (2008), "The Role of Past Performance in Export Ventures: A Short-term Reactive Approach," Journal of International Business Studies, 39(2), 304-325.
  • Griffith, David A. and Robert F. Lusch (2007), "Getting Marketers to Invest in Firm-Specific Capital," Journal of Marketing, 71(1), 129-145.
  • Griffith, David A., Michael G. Harvey and Robert F. Lusch (2006), "Social Exchange in Inter-organizational Relationships: The Resulting Benefits of Procedural and Distributive Justice," Journal of Operations Management, 24(2), 85-98.
  • Griffith, David A., Matthew B. Myers (2005), "The Performance Implications of Strategic Fit of Relational Norm Governance Strategies in Global Supply Chain Relationships," Journal of International Business Studies, 36(3), 254-269.
  • Tihanyi, Laszlo, David A. Griffith and Craig J. Russell (2005), "The Effect of Cultural Distance on Entry Mode Choice, International Diversification, and MNE Performance: A Meta-Analysis," Journal of International Business Studies, 36(3), 270-283.
  • Griffith, David A. and Michael G. Harvey (2001), "A Resource Perspective of Global Dynamic Capabilities," Journal of International Business Studies, 32(3), 597-606.
  • Griffith, David A., Michael Y. Hu and John K. Ryans, Jr. (2000), "Process Standardization Across Intra- and Inter-cultural Relationships," Journal of International Business Studies, 31(2), 303-324.